Integrity Staffing Solutions
best of staffing 2020 client rgb

What You Don’t Know About New Technology Trends May Hurt You

 

By now, it’s probably a given that your company has a page on social media sites such as Facebook and Twitter; and you may be pleased by the number of visitors you’ve getting. But if you don’t know who those visitors are, how they found you and what they want, are they really doing your business any good?

 

This is where the new DIY engagement analytics come in. No need to hire a marketing expert who’ll charge you an arm and a leg; these tools are easy to use and usually free. They track your online presence and tell you everything you need to know to convert those visitors into customers … and connect with many more potential customers just like them.

 

Let’s have a look at some of the most popular offerings.

 

Facebook Insights (free)

 

If you have a Facebook page, you already have Insights. Just click the link at the top of the page to see metrics about your audience, such as:

 

Demographic data (gender, age, location) about the people who liked your page

Engagement rate (views, likes, shares) of a particular post

How many paid likes (likes as a result of viewing an ad for your company) were received

 

Use the graphs to discover the reasons behind spikes and dips in page traffic, so you know what to do, or not do, in the future.

 

Twitter Analytics (included in the cost-per-click of your Twitter ad)

 

When you create a Twitter ad campaign you also get the ability to analyze the success of that campaign. Track the number of viewers that clicked over to your company website as well as other types of conversions such as a purchase or sign up.

 

Use this data to refine the targeting of future Twitter ad campaigns: by audience interests, geographic location, gender, keyword search use, and more.

 

You can also monitor basic metrics of both paid and unpaid Twitter activity from your dashboard.

 

Google Analytics (choice of free or premium)

 

With one account, you can keep comprehensive track of all your marketing efforts: online ads, videos, websites, apps and social media. It tracks a wide array of activity that affects marketing success, often with real-time reporting:

 

Customer characteristics, behaviors and path to conversion

Sales or other performance goals

Website and page function

Marketing test results

Multiple platforms and devices

 

Use the insights gained to understand, and reach, the people most likely to buy what you’re selling — with maximum efficiency of labor and expense.

 

socialmention.com (free)

 

This search engine consolidates mentions of your brand from more than 100 social media sites and blogs around the world, including Facebook, Twitter, YouTube and Digg. One convenient chart tells you who’s talking about your company, where they are and more. Data includes:

 

Strength (likelihood that your brand is being discussed)

Sentiment (ratio of positive to negative comments)

Reach (number of unique authors)

User names of most active commenters

Most frequently used hashtags

 

The future of business success lies in digital marketing. With user-friendly analytics tools like these, you can ensure that your investment in this direction is well spent … and richly rewarding.

You might be interested in...

4.01.20
10 Mind-Blowing Stats to Be Aware of for Stress Awareness Month
Workplace stress has come to be almost a given in our society, as if it's just something we must live with, like the weather. Lots of research gets done — and discussed — but how many of us even try to do something about it?   We believe that the consequences of ignoring the problem and the rewards for mitigating it are so huge that inaction just isn't an option anymore.   The first step towards a solution is awareness. So, in keeping with the theme of this month, we present some startling numbers that show how severely stress impacts both workers and the businesses that employ them.   1. 94% of U.S. workers report having work-related stress. 23% said their stress level was high; 6% said unreasonably high; only 6% had no stress. — Wrike 2019 Stress in the Workplace Survey   2. Work is the #1 source of stress for Americans. (#2 is money, #3 is health, #4 is relationships.) — American Psychological Association   3. 77% of all adults regularly experience...
Read More
3.23.20
Now Is the Time to Expand Your Skillsets
  Why should you do it now? Several reasons.   First, the obvious one: the sooner you acquire valuable skills, the sooner you can be making more money.   Second, there's a major skills shortage in the job market right now. Employers simply can't find enough workers for their open jobs. It's caused by a number of social factors, including: The Baby Boomer generation leaving the workforce and not enough people in later generations to fill all the gaps The cost of a college degree skyrocketing out of reach for the vast majority of the population The speed with which businesses have transformed their operations in the digital world   Last but not least, Integrity associates now have access to Next Step U (in partnership with leading online education institution, Penn Foster) for completely free educational programs. You've got nothing to lose, and a lot to gain!   What skills are in the highest demand by employers? You may have heard that the shortages are mostly...
Read More
3.17.20
Teleworking for COVID-19 and Beyond
  The current pandemic didn't start this trend, but it has definitely accelerated it. Even before COVID-19 came on the horizon, Gallup research showed that 43% of U.S. employees work remotely some or all of the time. And some predictions have the traditional 9-to-5 job being pretty much history by 2030.   Now, thousands of businesses all over the world — beginning with the financial centers in Shanghai and Hong Kong — have practically shuttered their physical offices and converted to the new virtual reality of remote workers.   Here's how to join what Time Magazine calls the "World's Largest Work-from-Home Experiment" with minimal friction and maximum productivity. What you learn now by necessity will likely benefit your company even when the need is past.   Establish Expectations from the Start Workers should know exactly what they need to produce and on what timetable. Make instructions as detailed as possible.   Communication is Key Teams should hold regular...
Read More
General

Title

More Info
You need an account to do that Set up an account Never Mind

Please register for an account first. If you already have one, log in here.