Gen Z is the biggest population to hit our labor market in 60 years. Here’s (almost) everything we know about how to become their employer of choice.
Gen Z will dominate your workforce by 2025 because Baby Boomers are retiring at a rate of 10,000 per day. Here is how you can effectively recruit them into your workforce.
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DOES YOUR WORKPLACE PASS THE GEN Z TEST? FIND OUT IN THIS SPECIAL BROADCAST ON SEPTEMBER 19TH. REGISTER NOW!
Forget everything you think you know about managing Millennials in your workforce
Gen Zers, born after 1996, is already in your labor market. The leading edge of this generation is in their 20s. And you can forget everything you think you learned over the last 20 years about managing Millennials in your workforce. Gen Z is about to upend the game.
The truth is with the labor market so tight, none of us have the luxury of taking 20 years to figure Gen Zers as it took us to adjust to Millennials.
All of us who depend on the labor market have got to be on our A-game now because combined, Generations Y and Z will comprise a staggering 60% of your workforce by 2025 according to a CNBC analysis.
We’re sharing what we know and giving you the exact steps you can take to update your recruiting strategies, employer brand, and workplace culture starting today – to be the employer of choice for Gen Zers.
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Gen Zers have never known a world without smartphones, Wi-Fi, Google or social media.
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1. Digital recruiting needs to be highly visual
You’ve probably already transitioned most of your recruiting efforts to digital media such as job boards like Indeed and Monster, plus a careers page on your own website.
Reaching Gen Zers won’t be quite that simple.
This generation is more visually oriented, so they learn first about employment opportunities on platforms such as YouTube, Facebook. Snapchat, LinkedIn, and Twitter.
But beware according to a report by SHRM. Gen Z doesn’t like employers pursuing them on their social media accounts.
According to SHRM, Gen Z prefers face-to-face conversations on FaceTime or Skype to email. They’re less likely to read written content, no matter how well done, unless the text is extremely brief.
Generation Z’s need for speed comes into play during the candidate selection process as well. SHRM reports that if your online job application takes more than 10 minutes to fill out, it will be abandoned midway by 60% of the applicants.
2. Online employer branding matters… more than ever
How well your business performs as an employer is now public knowledge, thanks to social media. Fair or not, any current or former employee can post a rating on websites such as Glass Door; and that’s where Generation Z goes to research your company. So, it’s important to monitor and manage your employer approval score as well as the company’s customer-oriented brand.
Attract Generation Z with brand building on the company’s social media pages. Virtual tours of the workplace and video interviews with current employees communicate your corporate culture and values in the visual way Gen Zers understand. Google’s 2-minute video tour is a brilliant example.