Temporary workers are a necessity for many companies. Retailers rely on the seasonal workforce during holidays, delivery providers onboard tens of thousands of additional team members during peak seasons, and distribution centers continuously recruit for help restocking their shelves with essential goods. Without the human resources to handle fluctuating workloads, business would quite literally come to a standstill.
That said, many companies don’t make re-employment of their temporary workers a priority. This forces those companies into annually finding new seasonal employees who’ve never worked for them before. Creating a welcoming environment that encourages temporary workers to return ensures you’ll have the talent you need — whenever you need it.
This all begs one question: What sorts of re-engagement methods can help improve return rates for seasonal workers? Here are the best places to start:
- Prioritize the employee experience.
It’s natural to wonder how to attract temporary employees, but the answer is quite simple: Make sure they have a great experience while working for you.
“Happy associates = happy clients” is a simple formula that fuels our company’s model. Employees reflect every organization’s established culture, and our culture strives to inspire our associates to thrive.
When finding seasonal employees, make sure you give them the resources and offer opportunities to grow and succeed. For example, the team at Integrity provides our associates with free online continuing education, day-one benefits, and financial tools to help them better manage their weekly paychecks. Mentor, guide, and develop them for however long they’re with you. When associates feel supported, they’ll be excited to return and will refer great talent your way.
- Highlight safety measures.
Providing a safe and healthy work environment also helps motivate temporary employees to return. Beyond walking the walk, you’ll also want to talk the talk (i.e., find ways to communicate what you’re doing).
Start by informing talent what measures are in place to keep them safe while at work. Explain exactly what they’ll be doing throughout the day and how they can better ensure their safety and well-being while on the premises.
For larger temporary workforces, consider asking your staffing vendor for on-site safety support to ensure everyone is working together safely. You might also tie safety into productivity to show the link between the two while putting returning temporary workers’ minds at ease.
- Inquire about career goals.
People take jobs for different reasons. Some may want a temporary placement, while others might want to use the job as a springboard to a more permanent position. Showing a genuine interest in workers’ career aspirations is a great way to attract temporary workers year after year.
Take the time to uncover what led talent to apply for the role, discussing what you might be able to do to help advance in their careers. Point employees in the direction of professional development opportunities and find ways to offer further education. Even better, try to create opportunities to transition to full-time employment. Demonstrate how this job can steer them toward their next opportunity.
- Improve onboarding and offboarding efforts.
Onboarding and offboarding may be the most critical piece to how to attract temporary workers and encourage them to return. Don’t take these experiences for granted.
When done right, efficient onboarding improves engagement, bolsters commitment, and familiarizes new and former members of the seasonal workforce with their roles. As with anything, personalize the experience as much as possible to facilitate a stronger connection. When it’s time to end your seasonal associates’ assignments, be sure to communicate what they should expect toward the end of their assignment — and provide them with a strong reference as well as a thank-you gift.
How to motivate temporary employees to return year after year can be a challenge, even when they leave on good terms. But if you cultivate a great employee experience, pay attention to everyone’s career goals, connect them with training opportunities, and simplify the onboarding and offboarding processes, you’ll be moving in the right direction.
Integrity Staffing Solutions is a full-service staffing agency and ranks in the top 2% of agencies across the country for quality service based on ClearlyRated’s “Best of Staffing” client survey. To learn more about Integrity or for help with your hiring needs, visit integritystaffing.com or call 833-446-1300.