At Integrity Staffing Solutions we interview tens of thousands of job applicants every year, and we're always surprised at how many people are thrown for a loop by this question. It's usually because they were unprepared for it, and as a result their answer didn't show them at their best. Here are the 3 most common mistakes we see.
1. A flippant or meaningless answer.
"Because I really need money" [wink wink].
"Because, um, yeah, this seems like a great place to work."
Not the response of a competent, committed candidate, right? A better answer would be to explain how the position will fit your skills and allow you to advance your career — a win-win for you and the employer.
2. A generic answer.
It's not a good idea to memorize one answer and use it every place you apply. The hiring professional will recognize that it's just pre-programmed interview-speak, and will have learned nothing about your suitability for the job. Since you are researching the company...